The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media

by Paul Chaney

Practical applications for using social media to boost your business

Even today's most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains why advertising and marketing are losing their effectiveness and how to solve the problem using social media to corral elusive consumers. It explains the best practical business applications in current use and how you can...

• Format: Hardcover
• Language: English
• ISBN: 0470499273
• ISBN13: 9780470499276
• Release Date: September 2009
• Publisher: Wiley
• Length: 240 Pages
• Weight: 1.02 lbs.
• Dimensions: 1.0" x 6.3" x 9.1"