The Digital-First Customer Experience: Seven Design Strategies from the World's Leading Brands

by Joe Wheeler

Book Overview

The definitive guide to designing digital-first experiences customers love.

In his third book on the topic of customer experience, bestselling author and consultant Joe Wheeler tackles the challenges many organizations are facing as they attempt to design compelling experiences in a digital-first world. It features case studies of leading brands including Lemonade, Spotify, CEMEX, VMware, Starbucks, NIKE and Amazon.

Part...

• Format: Paperback
• Language: English
• ISBN: 1398612634
• ISBN13: 9781398612631
• Release Date: July 2023
• Publisher: Kogan Page
• Length: 328 Pages
• Weight: 1.02 lbs.
• Dimensions: 0.9" x 6.1" x 9.2"