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Hardcover The Digital-First Customer Experience: Seven Design Strategies from the World's Leading Brands Book

ISBN: 1398612669

ISBN13: 9781398612662

The Digital-First Customer Experience: Seven Design Strategies from the World's Leading Brands

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Format: Hardcover

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Book Overview

The definitive guide to designing digital-first experiences customers love.

In his third book on the topic of customer experience, bestselling author and consultant Joe Wheeler tackles the challenges many organizations are facing as they attempt to design compelling experiences in a digital-first world. It features case studies of leading brands including Lemonade, Spotify, CEMEX, VMware, Starbucks, NIKE and Amazon.

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