The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry

by Jean-Paul Gaudillière

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 113863011X
• ISBN13: 9781138630116
• Release Date: February 2017
• Publisher: Routledge
• Length: 288 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"