The Designing for Growth Field Book: A Step-By-Step Project Guide

by Rachel Brozenske, Tim Ogilvie, Jeanne Liedtka

Book Overview

Designing for Growth: A Design Thinking Tool Kit for Managers (D4G) showed how organizations can use design thinking to boost innovation and drive growth. This updated and expanded companion guide is a stand-alone project workbook that provides a step-by-step framework for applying the D4G tool kit and process to a particular project, systematically explaining how to address the four key questions of the design thinking approach.

In...

• Format: Paperback
• Language: English
• ISBN: 0231187890
• ISBN13: 9780231187893
• Release Date: April 2019
• Publisher: Columbia Business School Publishing
• Length: 152 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.5" x 8.7" x 8.5"