The Designer's Guide To Marketing And Pricing

by Peleg Top and Ilise Benun

Book Overview

Do what you love and make money

The Designer's Guide to Marketing and Pricing will answer all the common questions asked by designers trying to stay afloat in their creative business - and also successful designers who want to put a little more thought into their operations. Whether you're a freelancer, an aspiring entrepreneur or a seasoned small-business owner, you'll learn everything you need to know about how to market and...

• Format: Paperback
• Language: English
• ISBN: 1600610080
• ISBN13: 9781600610080
• Release Date: March 2008
• Publisher: How Books
• Length: 288 Pages
• Weight: 1.08 lbs.
• Dimensions: 0.8" x 6.0" x 8.9"

Customer Reviews

Works for other professions as well

I love the just plain common sense approach used in this book. It covers all the subject matter needed to help you win customers (the marketing) and then determine what to charge them, and how to have the dreaded money conversations. I have actually read the book once through, and am now working through the material. Ilise and Peleg did a great job. Well worth the price.

Well written step-by-step guide

I like the way it's written...it's clear and concise. The success stories focus a bit more on the benefits and not as much on the anxities...but still great encouragement that takes the sting out of marketing yourself and your work.

Managing design

This book is one of the most practice-oriented I've ever read. It's structured in a "question-answer" way to give useful advices and tools for starting and managing creative business in design. To help readers following authors advices they included fill-in blank forms which makes reading this book an interactive and involving process. I would strongly recommend Marketing and Pricing for starting enterpreneurs as well as mature ones to review thier existing practice and to get broader view on managing creativity and design.

Hugely Helpful

I have several times ordered books or tapes that I thought would help me with making decisions about how to move my company forward, how to price, how to market, etc. They have all fallen short with too-general advice or off-subject musings. This one is actually doing what it says it will do...I'm finding it's almost like a road map, helping me to pick my direction, pushing me to think differently, and clarifying things that used to confuse me. Bravo!

A really good book on marketing.

If your a freelancer of any sort, not just a designer, and you need help with your marketing then this is a book you should read. The information supplied could readily apply to almost any entrepreneur regardless of the profession. One thing about this book, it really forces you to think about what your doing and what you want to become. There are many many fill in the blanks throughout the book causing some deep introspection for the reader. The pricing section has some good points as well that you should read. But, I think the heart and soul of this book and the one that will have the biggest impact will be the marketing section.