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One of the world's great designers shares his vision of "the fundamental principles of great and meaningful design", that's "even more relevant today than it was when first published" (Tim Brown, CEO, IDEO).

Even the smartest among us can feel inept as we fail to figure our which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this fascinating, ingenious--even liberating--book, lies not in ourselves, but in product design that... Read Full Overview

A popular, entertaining, and insightful analysis of why some products satisfy customers while others only frustrate them. B & W photographs and illustrations throughout.