The Design Imperative: The Art and Science of Design Management

by Steven Chen

Book Overview

Offers readers a manual on how to develop a "culture of innovation" in organizations, how to create breakthrough product and services, and how to optimize design processes.
Written accessibly, with theoretical and practical bases
Challenges commonly-held theories on environments in which innovation happens
Uses anecdotes from several industries, including automotive, corporate, and consumer products

• Format: Hardcover
• Language: English
• ISBN: 3319785672
• ISBN13: 9783319785677
• Release Date: June 2018
• Publisher: Palgrave MacMillan
• Length: 233 Pages
• Weight: 0.97 lbs.
• Dimensions: 0.6" x 5.8" x 8.3"