The Design Imperative: The Art and Science of Design Management

by Steven Chen

Book Overview

This book examines how to optimize design management processes in order to produce innovation within organizations. It first looks at how to harvest a culture of design and then examines topics specific to product and service design. Individual chapters provide anecdotes drawn from leading design-oriented firms, and best practices based on cutting-edge, scientific research. This book's unique blend of theory and application will offer students, scholars,...

• Format: Paperback
• Language: English
• ISBN: 3030087336
• ISBN13: 9783030087333
• Release Date: February 2019
• Publisher: Palgrave MacMillan
• Length: 233 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.5" x 5.8" x 8.3"