The Dentsu Way: Secrets of Cross Switch Marketing from the World's Most Innovative Advertising Agency

by Kotaro Sugiyama and Tim Andree

Book Overview

The breakthrough marketing strategy from the world's most innovative advertising agency

One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy--and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on.

The Dentsu...

• Format: Hardcover
• Language: English
• ISBN: 0071748121
• ISBN13: 9780071748124
• Release Date: December 2010
• Publisher: McGraw-Hill Companies
• Length: 320 Pages
• Weight: 1.35 lbs.
• Dimensions: 1.1" x 6.3" x 9.3"