The Definitive Guide to Strategic Content Marketing: Perspectives, Issues, Challenges and Solutions

by Justin Kirby and Lazar Džami

Understand content marketing best practice from a new perspective with exclusive insight and contributions from leading academics, experts, global thought leaders and influencers in the industry on key topics, to create a truly unique resource - including a foreword by Tom Goodwin and bonus online chapters.

Marketers everywhere are talking about content, but not everyone is saying the same thing. Some professionals love content and...

• Format: Paperback
• Language: English
• ISBN: 0749482222
• ISBN13: 9780749482220
• Release Date: July 2018
• Publisher: Kogan Page
• Length: 288 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.9" x 6.0" x 9.1"