The Death of Content As King: How a Data Democracy Has Revolutionized Marketing

by Jon Hinderliter

Book Overview

No king rules forever. Since the early days of the internet, content marketing has been the battle cry of countless marketing experts promising free consumer attention forever in return for creating quality content. However, the platforms that dominate search, social, and e-commerce use data-powered algorithms to drive personalized experiences for billions of users and is now where the majority of advertising dollars are spent. A once...

• Format: Paperback
• Language: English
• ISBN: 1943226547
• ISBN13: 9781943226542
• Release Date: December 2020
• Publisher: Tactical 16
• Length: 196 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"