The Death of A Thousand Cuts: Corporate Campaigns and the Attack on the Corporation

by Jarol B. Manheim

Book Overview

A corporate campaign is an organized assault on the reputation of a company that has offended some interest group. Although corporate campaigns often involve political, economic, and legal tactics, they are centered around the media, where protagonists attempt to redefine the image--and undermine the reputation--of the target company. It is a strategy most frequently employed by unions but is also employed by special interests, such as environmental...

• Format: Hardcover
• Language: English
• ISBN: 0805838317
• ISBN13: 9780805838312
• Release Date: November 2000
• Publisher: Routledge
• Length: 384 Pages
• Weight: 0.40 lbs.
• Dimensions: 1.0" x 6.0" x 9.0"

Customer Reviews

A book that deserves to be read

I picked up Manheim's book by chance during a visit to the United States and it was indeed a revelation.As a Ph.D student in communications, I have read my fair share of books but Manheim's volume is a standout.It is an extradordinary piece of scholarship the way he has tied all the different threads of this growing phenomenon together to give us a fairly sophisticated, yet extremely readable analysis of what we are seeing today. Though there have been the occasional article or monograph written on this area before, no one has traced the evolution of this concept so thoroughly or assembled such an impressive number of case studies about corporate campaigns.Apart from this, Manheim's book has a number of other strengths that make it quite compelling.As a communications scholar of some note,Manheim understably, devotes considerable time and attention to analysis of the communications strategies employed by the antagonists of a company. His discussion of the activist need to define "the moral high ground" is fascinating.Another strength is his discussion of codes of conduct and how activists use them against companies. Codes of conduct based campaigning by activists is not a terribly well understood phenomena within the corporate sector which is surprising given the proliferation of these charters, codes or compacts.The space that Manheim devotes to shareholder activism is also intriguing given the growing efforts of activists to target companies through key stakeholders such as institutional investors and the like.All of this marks Manheim's book as a must-have for anyone working in a corporation who is in a corporate affairs, public affairs, human resources, investor relations, marketing and especially higher management function.