Advertising Manager's Handbook 3rd Edition

by Richard H Stansfield

No Synopsis Available.

• Format: Hardcover
• ISBN: B000RN7E5E
• Release Date: January 1985
• Publisher: The Dartnell Corporation
• Weight: 2.80 lbs.

Customer Reviews

A College Course in one book

Everything you want to know about advertising, from creating to placing ads. An unbelieveable 1500 pages. Written about print, but virtually all you learn can be applied to the Internet also.