The Dark Side of Marketing Communications: Critical Marketing Perspectives

by Pierre McDonagh and Tim Hill

What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo?

This book is not about describing the ways in which businesses can optimize the messages they put across or about adding to the marketing communicator's toolkit. This book argues that marketing communications plays an increasingly important role in bolstering contemporary capitalism. Drawing on...

• Format: Paperback
• Language: English
• ISBN: 1138587133
• ISBN13: 9781138587137
• Release Date: October 2020
• Publisher: Routledge
• Length: 124 Pages
• Weight: 0.44 lbs.
• Dimensions: 0.3" x 6.1" x 9.2"