The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth

by Joseph Turow

Book Overview

In the new media world, advertisers are deciding who you are, how much you matter, and what you see and do

The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me--and it is one we...

• Format: Paperback
• Language: English
• ISBN: 0300188013
• ISBN13: 9780300188011
• Release Date: February 2013
• Publisher: Yale University Press
• Length: 256 Pages
• Weight: 0.10 lbs.
• Dimensions: 0.6" x 5.5" x 9.4"