The Cycle: A Practical Approach to Managing Arts Organizations

by Brett E. Egan and Michael M. Kaiser

In the third book of his popular trilogy on creating and sustaining arts organizations, Michael Kaiser reveals the hidden engine that powers consistent success. According to Kaiser, successful arts organizations pursue strong programmatic marketing campaigns that compel people to buy tickets, enroll in classes, and so on--in short, to participate in the organization's programs. Additionally, they create exciting activities that draw people to the...

• Format: Hardcover
• Language: English
• ISBN: 1611684005
• ISBN13: 9781611684001
• Release Date: September 2013
• Publisher: Brandeis University Press
• Length: 212 Pages
• Weight: 1.06 lbs.
• Dimensions: 0.8" x 6.3" x 9.3"