The Customer Trap: How to Avoid the Biggest Mistake in Business

by Andrew R. Thomas and Timothy J. Wilkinson

Book Overview

American business is dysfunctional. Companies of all sizes follow the mistaken belief that their products and services are best sold through mega-customers with pervasive market reach, such as Amazon and Walmart. Far too many business leaders fail to realize--until it is too late--that the relentless pursuit of volume at all cost is not the key to long-term profits and success.

The Customer Trap: How to Avoid the Biggest Mistake in...

• Format: Paperback
• Language: English
• ISBN: 1484203860
• ISBN13: 9781484203866
• Release Date: March 2015
• Publisher: Apress
• Length: 164 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"