The Customer Management Scorecard: Managing CRM for Profit

by Merlin Stone, Bryan Foss, Merlin Stone, et al.

This volume documents the results of global research on customer management (CM) funded by QCi, IBM and OgilvyOne. It is based on the diagnostic tool developed by QCi, the Customer Management... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0749438959
• ISBN13: 9780749438951
• Release Date: January 2003
• Publisher: Kogan Page
• Length: 428 Pages
• Weight: 2.49 lbs.
• Dimensions: 1.2" x 7.7" x 9.8"