The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance

by Linden Brown and Chris L. Brown

Book Overview

What do Toyota, Apple, and Zappos have in common?
CUSTOMER-CENTRIC CULTURE

And now, with this research-based method, you can replicate their success with your business

Based on more than 60 studies and the authors' three-year proprietary research project with more than 100 companies, The Customer Culture Imperative demonstrates that organizations exhibiting a strong "customer-centric culture" do, in fact, produce superior...

• Format: Hardcover
• Language: English
• ISBN: 0071821147
• ISBN13: 9780071821148
• Release Date: January 2014
• Publisher: McGraw-Hill Companies
• Length: 336 Pages
• Weight: 0.40 lbs.
• Dimensions: 1.2" x 6.3" x 9.0"