The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value

by Peter S. Fader, Sarah E Toms, Sarah E. Toms, et al.

Book Overview

2019 AXIOM BUSINESS BOOK AWARD WINNER

Featured in Forbes, NPR's Marketplace, and a Google Talk, The Customer Centricity Playbook offers "actionable insights to drive immediate value," according to Neil Hoyne, Head of Customer Analytics and Chief Analytics Evangelist, Google.

How did global gaming company Electronic Arts go from being named "Worst Company in America" to clearing a billion dollars in...

• Format: Paperback
• Language: English
• ISBN: 1613630905
• ISBN13: 9781613630907
• Release Date: October 2018
• Publisher: Wharton School Press
• Length: 136 Pages
• Weight: 0.45 lbs.
• Dimensions: 0.4" x 5.4" x 8.3"