The Customer Advocate and the Customer Saboteur: Linking Social Word-Of-Mouth, Brand Impression, and Stakeholder Behavior

by Michael W. Lowenstein

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• Format: Hardcover
• Language: English
• ISBN: 0873898117
• ISBN13: 9780873898119
• Release Date: July 2011
• Publisher: ASQ Quality Press
• Length: 363 Pages
• Weight: 1.45 lbs.