The Curse of the Mogul: What's Wrong with the World's Leading Media Companies

by Jonathan A. Knee, Bruce C.N. Greenwald, Ava Seave, et al.

Book Overview

It's no accident that CEOs of media conglomerates try to conceal their bottom-line performance with empty catchphrases such as content is king' and 'media convergence'. For as soon as the glamour and buzzwords are stripped away, it becomes clear that these companies have been unable to deliver the returns of an index fund. The Curse of the Mogul exposes the strategic failures underlying this consistently poor performance. Anyone who has ever wondered...

• Format: Hardcover
• Language: English
• ISBN: 1591842646
• ISBN13: 9781591842644
• Release Date: October 2009
• Publisher: Portfolio
• Length: 304 Pages
• Weight: 1.20 lbs.
• Dimensions: 1.1" x 6.5" x 9.3"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher