The Curious Marketer: Expeditions in Branding and Consumer Behaviour

by Harish Bhat

Book Overview

Out of curiosity comes everything-Steve Jobs From Apple to Tata Tea, many leading brands have their roots in curiosity. The desire to know more often leads to new ideas and new perspectives; for a marketer, curiosity shapes the way one looks at products and their branding in innovative ways. In his new book, Harish Bhat brings his expertise on branding, communication and consumer insights to bear on a rapidly developing consumer-facing arena, exploring...

• Format: Hardcover
• Language: English
• ISBN: 0670089753
• ISBN13: 9780670089758
• Release Date: January 2017
• Publisher: Penguin Portfolio
• Length: 344 Pages