The Culture Factor: Cross-National Management and the Foreign Venture

by Mark Neal

Multinational companies have learnt through bitter experience that cultural differences can be very damaging in terms of bad communication, high staff turnover and low morale. In recent years research has shed light on the scale of the problem, and it is now widely recognised that cultural differences can severely undermine business performance. The Culture Factor examines why it is that cultural differences engender such difficulties and looks at...

• Format: Paperback
• Language: English
• ISBN: 1349146854
• ISBN13: 9781349146857
• Release Date: January 1998
• Publisher: Palgrave MacMillan
• Length: 157 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.4" x 5.5" x 8.5"