The Cultural Dimension of Global Business

by Gary P Ferraro and Elizabeth K Briody

Book Overview

Now in its ninth edition, The Cultural Dimension of Global Business continues to provide an essential foundation for understanding the impact of culture on global business and global business on culture. The highly experienced authors demonstrate how the theory and insights of cultural anthropology can positively influence the conduct of global business, examining a range of issues that individuals, teams, and organizations face as they work globally...

• Format: Paperback
• Language: English
• ISBN: 1032101989
• ISBN13: 9781032101989
• Release Date: July 2023
• Publisher: Routledge
• Length: 322 Pages