The Cult of Youth: Anti-Ageing in Modern Britain

by James F. Stark

Book Overview

In this major new study, James F. Stark provides the first historical account of the most dominant ideas, practices, and material cultures associated with anti-ageing and rejuvenation in modern Britain. With a focus on the interwar period, his study uncovers the role of the commercial world in influencing attitudes towards ageing and youth. Stark argues that the technologies of anti-ageing, their commercialisation and their consumption made rejuvenation...

• Format: Paperback
• Language: English
• ISBN: 1108705979
• ISBN13: 9781108705974
• Release Date: December 2022
• Publisher: Cambridge University Press
• Length: 264 Pages
• Weight: 0.79 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"