Cowboy Hero & Its Audience: Popular Culture As Market Derived Art

by Alf H. Walle

Elements of popular culture, such as literature and films, are major industries. If scholars are to fully understand how popular culture evolves and functions, techniques for dealing with the impact of business need to be factored into the analysis.
Using the history of the cowboy story from 1820 to 1970 as an extended example, Alf H. Walle combines popular culture scholarship with marketing theory to provide a hybrid analysis. Wall examines major...

• Format: Paperback
• Language: English
• ISBN: 0879728124
• ISBN13: 9780879728120
• Release Date: January 2000
• Publisher: University of Wisconsin Press
• Length: 216 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"