The Corporate Social Mind: How Companies Lead Social Change from the Inside Out

by Derrick Feldmann and Michael Alberg-Seberich

Book Overview

One Voice, United Efforts, and a Social Mindset

​The Corporate Social Mind introduces a new cultural and strategic approach to social issue engagement by companies. Today's social issues require a different mindset--one that builds on the expertise of both corporate social responsibility and marketing teams to achieve impact and public/consumer action for social change. This book helps corporate leaders design approaches...

• Format: Hardcover
• Language: English
• ISBN: 1734324805
• ISBN13: 9781734324808
• Release Date: July 2020
• Publisher: Fast Company Press
• Length: 232 Pages
• Weight: 0.05 lbs.
• Dimensions: 0.9" x 6.3" x 9.0"