The Corporate Eye: Photography and the Rationalization of American Commercial Culture, 1884-1929

by Elspeth Brown and Elspeth H. Brown

Book Overview

Winner, Association of American Publishers' Professional and Scholarly Publishing Award in Business, Management and Accounting

In the late nineteenth century, corporate managers began to rely on photography for everything from motion studies to employee selection to advertising. This practice gave rise to many features of modern industry familiar to us today: consulting, "scientific" approaches to business practice, illustrated advertising,...

• Format: Paperback
• Language: English
• ISBN: 0801889707
• ISBN13: 9780801889707
• Release Date: March 2008
• Publisher: Johns Hopkins University Press
• Length: 348 Pages
• Weight: 1.12 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"
• Age Range: 22 years and up
• Grade Range: Postsecondary and higher