The Copywriter's Toolkit: The Complete Guide to Strategic Advertising Copy

by Margo Berman

Book Overview

Written from a real-world perspective by an award-winningcopywriter/producer/director, this comprehensive guide is whatevery writer needs to create powerful, strategic ad copy. Focusingon strategy,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1405199539
• Release Date: August 2012
• Publisher: Wiley-Blackwell
• Length: 400 Pages
• Weight: 0.98 lbs.
• Dimensions: 9.4" x 0.9" x 7.3"