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The Copywriter's Handbook: A Step-By-Step Guide... 1250238013 Book Cover

The Copywriter's Handbook: A Step-By-Step Guide...

Edition Description

The classic guide to copywriting, now in an entirely updated fourth edition

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business...

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Format:Paperback
Language:English
ISBN:1250238013
Format: Paperback
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The Copywriter's Handbook: A Step-By-Step Guide... 0396085474 Book Cover

The Copywriter's Handbook: A Step-By-Step Guide...

Edition Description

The service sector accounts for the lion?s share of economic activity within developed economies (e.g. over 70% of UK GDP). This is a fact that seems to be largely lost in the vast majority of management of innovation textbooks, where at best, a single chapter is appended to...

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Format:Paperback
Language:English
ISBN:0396085474
Format: Paperback
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The Copywriter's Handbook: A Step-By-Step Guide... 0805078045 Book Cover

The Copywriter's Handbook: A Step-By-Step Guide...

Edition Description

The classic guide to copywriting, now in an entirely updated third edition

This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand...

Edition Details
Format:Paperback
Language:English
ISBN:0805078045
Format: Paperback
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The Copywriter's Handbook: A Step-By-Step Guide... 0396085466 Book Cover

The Copywriter's Handbook: A Step-By-Step Guide...

Edition Description

The service sector accounts for the lion?s share of economic activity within developed economies (e.g. over 70% of UK GDP). This is a fact that seems to be largely lost in the vast majority of management of innovation textbooks, where at best, a single chapter is appended to...

Edition Details
Format:Hardcover
Language:English
ISBN:0396085466
Format: Hardcover
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The Copywriter's Handbook: A Step-By-Step Guide... 0805011943 Book Cover

The Copywriter's Handbook: A Step-By-Step Guide...

Edition Description

A book for everyone who writes or edits copy, it reveals dozens of techniques that can help you write ads, commercials, and direct mail that get more attention and sell more products.

Edition Details
Format:Paperback
Language:English
ISBN:0805011943
Format: Paperback
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The Copywriter's Handbook: A Step-By-Step Guide... B08ZB6CS6T Book Cover

The Copywriter's Handbook: A Step-By-Step Guide...

Edition Description

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write...

Edition Details
Format:Audio CD
Language:English
ISBN:B08ZB6CS6T
Format: Audio CD
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