The Content Machine: Towards a Theory of Publishing from the Printing Press to the Digital Network

By Michael Bhaskar

'The Content Machine' outlines a theory of publishing that allows publishers to focus on their core competencies in times of crisis. This ground-breaking study, the first of its kind, fuses history, media theory and business experience in a defiant answer to those who contend that publishing has no future in the digital age.

• Format: Paperback
• Language: English
• ISBN: 0857281119
• ISBN13: 9780857281111
• Release Date: October 2013
• Publisher: Anthem Press
• Length: 226 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.5" x 5.5" x 8.5"