The Content Formula: Calculate the ROI of Content Marketing & Never Waste Money Again

by Michael Brenner, Liz Bedor, Joe Pulizzi

Book Overview

The Content Formula answers the biggest question currently on marketer's minds: what is the ROI of content marketing?This book provides a step by step guide for marketers, and is divided into three parts: how to build the business case for content marketing, how to find the budget to establish a new content marketing program, and how to measure content marketing success in business terms.

• Format: Paperback
• Language: English
• ISBN: 0997050802
• ISBN13: 9780997050806
• Release Date: November 2015
• Publisher: Marketing Insider Group
• Length: 104 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.3" x 7.0" x 10.0"