Draws on church growth models pioneered by Donald McGavran and outlines an agressive strategy for reaching people and claiming them for Christ. Three basic resources: the actual message, fellowship with others, service to those in need. These work in harmony with one another when they are effective. "Essential reading for anyone interested in evangelism and church growth. This is a solid foundation on which to build a workable approach to evangelism." -- Lyle Schaller. Author is secretary for Evangelism of the UM Board of Discipleship and professor at Perkins School of Theology.
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