The Consultant's Guide to Winning Clients

by Herman Holtz

A consultant's guide to finding potential clients and developing prospects into long-term customers. Offers a range of how-to marketing methods, including seminars, newsletters, brochures, and direct mail. Shows how to qualify prospects, submit proposals, and negotiate contracts. Also presents the best ways to keep clients and develop add-on projects with them. The book contains a valuable section on government consulting opportunities, including...

• Format: Hardcover
• Language: English
• ISBN: 0471627593
• ISBN13: 9780471627593
• Release Date: February 1988
• Publisher: Wiley
• Length: 262 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.9" x 6.3" x 9.3"