The Connected Company

by Dave Gray and Thomas Vander Wal

Book Overview

The future of work is already here.

Customers are adopting disruptive technologies faster than your company can adapt. When your customers are delighted, they can amplify your message in ways that were never before possible. But when your company's performance runs short of what you've promised, customers can seize control of your brand message, spreading their disappointment and frustration faster than you can keep up.

To keep pace...

• Format: Hardcover
• Language: English
• ISBN: 144931905X
• ISBN13: 9781449319052
• Release Date: October 2012
• Publisher: O'Reilly Media
• Length: 303 Pages
• Weight: 1.30 lbs.
• Dimensions: 1.3" x 6.0" x 9.0"