The Complete Idiot's Guide to Marketing, 2nd Edition

by Sarah White

Book Overview

From online marketing to old fashioned word of mouth, this book offers a comprehensive survey of marketing basics, including guerilla marketing, direct mail & targeted marketing. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1592571352
• ISBN13: 9781592571352
• Release Date: November 2003
• Publisher: Alpha Books
• Length: 440 Pages
• Weight: 0.40 lbs.
• Dimensions: 1.1" x 7.4" x 9.1"
• Age Range: 18 years and up
• Grade Range: Grade 12 and higher

Customer Reviews

Easy to understand and very motivational

This book is positive and motivating, but also honest about the realities of marketing. The author gives great examples throughout to illustrate the essentials. Recommended for beginners or experienced small business owners who need to adopt savvier marketing tactics.