The Complete Idiot's Guide to Guerrilla Marketing

by Susan Drake, Colleen Wells, Mark Warner

Book Overview

Attention-grabbing, money-saving ideas... Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1592576710
• ISBN13: 9781592576715
• Release Date: January 2008
• Publisher: Alpha Books
• Length: 329 Pages
• Weight: 0.05 lbs.
• Dimensions: 0.8" x 7.4" x 9.1"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher

Customer Reviews

Wow your customers!

Susan Drake and Colleen Wells have produced a marvelous resource in The Complete Idiot's Guide to Guerilla Marketing. The book's purpose is to teach readers how to creatively market their products and services, particularly when working within a limited budget. It's a small business's dream come true. Since many small business people aren't already familiar with the process of marketing, the book begins with the basics: what marketing is and isn't, why it's necessary, what the traditional techniques involve, and what 'guerilla marketing' implies. Today's consumers are jaded by decades of traditional advertising, and traditional advertising is also very expensive, often out of the reach of those with a limited budget. Guerilla marketing is all about coming up with creative ways to reach and interest your target audience, at a cost you can afford. 'Guerilla Marketing' is absolutely invaluable to the kind of entrepreneurs the web environment is creating in all of us: whether you're an author trying to promote your books, an eBay seller marketing handmade crafts, or a coffee shop owner wanting to attract local foot-traffic, you'll find plenty of guidance to turn you into a more savvy businessperson and marketer. Drake and Wells have produced a remarkably detailed and thorough resource that's adaptable to the needs of almost any business. Whether you're a traditional businessman looking to delve into the new areas of marketing, or a web entrepreneur suddenly forced to realize you have to do more than create a quick web page if you want steady income, you'll definitely find what you need in this book.