The Complete Idiot's Guide to E-Commerce

by Mark Speaker, Rob Smith, Mark Thompson

This guide to e-commerce examines what makes e-businesses so successful, what to consider when starting an on-line business, where the Internet is heading, and how to avoid the pitfalls.

• Format: Paperback
• Language: English
• ISBN: 0789721945
• ISBN13: 9780789721945
• Release Date: January 2000
• Publisher: Penguin Putnam
• Length: 364 Pages
• Weight: 1.50 lbs.
• Dimensions: 0.9" x 7.3" x 9.1"

Customer Reviews

A good book

I can't stand reviews in general but the negative ones on this book suck. This is an unusually good starter book on e-commerce. Note I said starter...not expert (read the title). I like the approach and the content. I can't find more than a couple of references to the authors websites and if you've ever listen to a Comdex keynote, self promotion is the name of this game anyways. The fact that they only made a few references is surprising in this day and age. Here's what's good and bad. The good is the forward looking stuff. The bad is that this stuff dates very fast (it needs an updating especially website references). The basic stuff on business design is good but the stock stuff is maybe better suited for a book on the stock market. It's a bit slow at the start and that's bad but picks up the pace after the first chapter and that's good. If you do e-commerce, buy the book and you'll learn something unless your some kind of freakin e-wonderboy. But then you wouldn't be reading a "Complete Idiot's Guide now would ya?

Excellent E-comm Resource

This book is a valuable resource for people starting a tech company or running one from the business side. I thought it was worth the money and feel that there are lot's of valuable hints especially in the 'landmines lurking on the net' area. I got great value out of the concepts hidden deep in the pages. The 'links' to online resources are dated and the writing could be better at the start but overall the theory is great.

More depth than most e-commerce books

This book has more depth on e-commerce than most e-commerce books. That is surprising since it is a "Complete Idiot's" series. The applicability to the business side of e-commerce is especially good. The book, taken as a whole, is a great starter's bible on e-commerce and technology businesses in general. If you want to know how to program Java or build a router from scratch then you'll need a different book but if you are building a company (any company) then don't miss some of the gems of wisdom buried deep in the book.

Good place to start.

If you need an overview of e-commerce this is a good book

Excellent beginner book, clear and concise

We think the book is a great beginners book on e-commerce. We make all our staff read it and have made thousands from our new website by following the book. We highly recommend it as a good place to start on e-commerce.