The Go-To Option-Selling Guide--Updated for Today's Manic Markets Investing today is more complicated and unpredictablethan ever before. The strategy of buy-and-hold has been replaced by buy-and-hope. Trying to grow your assets means worrying about how the next geopolitical crisis or government announcement will affect your portfolio. In an age of stunted economics and uncertain interest rates, attempting to guess market direction can seem futile.