The Complete Guide to Book Publicity

by Jodee Blanco

Book Overview

Written by one of the country's leading publicists, this is an authoritative, in-depth guide to the unique form of publicity needed to successfully launch a book. Step by step, readers are coached through the stages of a book's publicity lifecycle. The nuts and bolts of book promotion are covered for fiction, nonfiction, hardcover trade, mass market, and trade paperbacks. A thorough "publicity toolbox" of sample press kits.

Allworth Press,...

• Format: Paperback
• Language: English
• ISBN: 158115349X
• ISBN13: 9781581153491
• Release Date: May 2004
• Publisher: Allworth Press
• Length: 291 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.6" x 6.4" x 8.9"

Customer Reviews

A must have book for self-publishers

In self-publishing my first book "Making New Friends" money was tight. I knew I needed to promote the book but wasn't quite sure how to approach PR. I purchased this book and found I could not put it down. Jodee's keen insight into publicity has been extremely helpful to me. The book contains excellent advice and examples of publicity techniques. It truly is a complete guide to book publicity. I highly recommend this book for all self-published authors that are looking for guidance on book promotion and publicity.

Jodee Rocks!

If you know an author struggling to promote their book, have mercy and buy them Jodee Blanco's "The Complete Guide to Book Publicity" today! If you are that author, do yourself a great kindness and order this book now. It delivers what it promises, and more. A most empowering read!Suza Francina, author, "Yoga and the Wisdom of Menopause" and "The New Yoga for People Over 50."

A "must have" for the library of any author

The Complete Guide to Book Publicity explains not only what needs to be done to publicize a book but also how to do those things including writing press releases, putting together a press kit, approaching media outlets, and building a campaign in an efficient and cost conscious manner. Blanco also includes a chapter on deciding whether to hire a publicist or publicize your book yourself. This book is a "must have" for the library of any author performing any or all of his/her publicity

Jodee is the Queen

Everyone who is thinking of doing publicity themselves should get this book. Straight foward, easy to read with great tips.I've been doing publicty for 25 years-I wish my clients read this book before they came to me... I recommend this book highly!Rick Frishman- Pres. Planned TV Arts (NYC) Co- author GUERRILLA PUBLICITY & GUERRILLA MARKETING FOR WRITERS

Authors Promote Books

Whether you sell out to a publisher or publish yourself, the author must do the promotion. This is not a general publicity book; it is for authors and book publishers. Anyone with a book to promote will be more successful with the detailed advice given here. The Complete Guide to Book Publicity provides a thorough explanation of both print and broadcast media. Chapter six takes you step-by-step through a book publicity campaign. Blanco's explanation of buzzwords (Talking the Talk) will make you sound like a professional. This book is full of inside tips and tricks only an experienced professional could know. She even discusses budgets and costs for publicity campaigns--with formulas. To get maximum exposure for your book, buy this book . . . and/or call Jodee Blanco in Chicago. DanPoynter@ParaPublishing.com