The Complete Copywriter: Create Marketing Copy That Works

by Alan Barker

Writing good copy is no longer just about advertising or selling or direct mail. You need to develop a deep understanding of your customers and use your imagination to create and curate content that resonates with them.

As marketing becomes more multi-platformed, more measurable and enabled by digital tools and regenerative-AI, marketing communications must be increasingly nuanced, responsive and with a distinct human touch.

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• Format: Hardcover
• Language: English
• ISBN: 139861355X
• ISBN13: 9781398613553
• Release Date: January 2025
• Publisher: Kogan Page
• Length: 328 Pages