The Competition Between National Brands and Store Brands: Models, Insights, Implications and Future Research Directions

by Raj Sethuraman and Jagmohan Raju

The Competition between National Brands and Store Brands provides a comprehensive review of the literature on economic models of national brand - store brand competition and addresses three relevant questions: 1. What types of economic models have been used to analyze the competition between national brands and store brands? 2. What insights and implications have they generated? 3. What are some useful directions for future research by modelers of...

• Format: Paperback
• Language: English
• ISBN: 1601987129
• ISBN13: 9781601987129
• Release Date: September 2013
• Publisher: Now Publishers
• Length: 126 Pages
• Weight: 0.41 lbs.
• Dimensions: 0.3" x 6.1" x 9.2"