The Company Image: Building Your Identity and Influence in the Marketplace

by Elinor Selame and Joe Selame

With so many similar or seemingly identical corporations, products and services vying for attention, why is it that some prosper while others fail? This question and many related questions and issues are clearly examined in this book, which shows why a positive, attention-getting corporate image is one of the most important marketing tools for any company. Using several case studies to illustrate key points, it explains what a corporate identity is,...

• Format: Hardcover
• Language: English
• ISBN: 0471624241
• ISBN13: 9780471624240
• Release Date: September 1988
• Publisher: Wiley
• Length: 230 Pages
• Weight: 1.46 lbs.
• Dimensions: 0.8" x 7.4" x 10.3"