The Company and the Activist: Going Beyond PR

by Stuart Thomson

Addressing the rise of a new breed of activists who present a real threat not only to reputations but to business operations, this book explores what businesses need to understand about these communities, why they should be taken seriously, and how business leaders can successfully navigate this shifting terrain.

Existing business books address only the communications challenges involved in the rise of these new communities, but this book...

• Format: Hardcover
• Language: English
• ISBN: 1032444002
• ISBN13: 9781032444000
• Release Date: November 2024
• Publisher: Routledge
• Length: 160 Pages
• Weight: 0.88 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"