The Communications Toolkit: How to Build and Regulate Any Communications Business

by Patricia Hirl Longstaff and Anthony G. Oettinger

Book Overview

A toolkit of basic principles to help those in business, industry, law, and other professions deal with a constantly changing communications sector.

Although telephone, cable, broadcast, print, and Internet companies are changing at a fantastic rate, the fundamentals of communications, networks, and competition have remained constant. This book provides the tools necessary to build lasting, flexible strategies to survive and grow in...

• Format: Hardcover
• Language: English
• ISBN: 0262122464
• ISBN13: 9780262122467
• Release Date: June 2002
• Publisher: MIT Press
• Length: 285 Pages
• Weight: 1.13 lbs.
• Dimensions: 0.8" x 6.3" x 9.2"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher