The Closers, Part 2: The Sales Closer's Bible, Book Two

by Ben Gay III

Book Overview

In this follow-up to the original "The Closers," Gay describes sophisticated, high-powered subtleties that only a handful of master closers possess. Easy to read and informative, this is the second of... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0942645081
• ISBN13: 9780942645088
• Release Date: January 2006
• Publisher: LJR Group
• Length: 287 Pages
• Weight: 0.89 lbs.
• Dimensions: 0.7" x 5.5" x 8.4"

Customer Reviews

The Gold Standard of pocket companions for any sales rep

The author plainly states this book is not for beginners. He is right. It is a book for all those who have sweated it out in the trenches of the sales process, and had some success. It is for those who are determined to improve their success rate, and therefore their income. Sales processes in use range from "One call closes" to long term "relationship bulding". Those are frequently seen as to opposed selling strategies, but that is a false view. No matter what you are selling, and how the sales cycle is structured, the process remains the same. 1.Establish credability for yourself. 2.Establish credability for your organization. 3. Establish the value of your product or service, and show the prospect how the product or service benefits the prospect. From that point, no matter how short or long the process has taken, you must then CLOSE THE SALE. This is the best book written to teach you how to do it. Want a raise? Increase your closing average! Good Selling!

How Not To Close

"The Closers Part 2" is by far the best book on selling I have ever read!And I have read a lot of them. It ties it all together without having to teach you, how to overcome objections. What I discovered in this book is that closing really has nothing to do with "closing." It's really a natural conclusion to a great presentation. This book will open your eyes and help you "close" more sales, bottom line! Mike D.

Quality, Not Quantity

Please do not read this book. Let me continue to rack up the sales using these techniques, without any competition. Thanks.

Eliminated the ceiling of my earnings in the first reading.

It is amazing how quickly I was able to remove the ceiling that impeded by sales production. Don't misunderstand; I was at the top of my company in terms of sales production, but I just couldn't "break free." Then, I had one of those nightmare months that sales professionals dread. The ones we blame on everything except our inability to close. I cleared the decks, read The Closers II, and removed the obstacles. Since I found this little treasure, I've produced more in the last TWO WEEKS than I produced last QUARTER. I loaned my copy of the original Closers to a friend in the insurance business and I can't get it back. I guess that means he's profiting from the material too.

Excellent book for the serious sales professional or novice

In 18yrs of direct sales I rate this book as a must read for those interested in becoming powerful,yet subtle sales pros.I have bought copies of this book and given it away to those in my office to see sales results, and results did happen.Many lessons learned by me even though I am experienced.It's a MUST READ for those who confuse sales pressure with professionalism