The Circuit of Mass Communication: Media Strategies, Representation and Audience Reception in the AIDS Crisis

by Jenny Kitzinger, Peter Beharrell, David Miller

This book moves beyond the narrow focus of much of the work on media and cultural studies to examine the whole process of interaction between the media and the social world. Rejecting approaches which focus only on ownership or discourse or audience reception, this new book from the Glasgow Media Group, examines: promotional strategies; media production; representation and audience responses; as well as broader impacts on policy, culture and society...

• Format: Paperback
• Language: English
• ISBN: 0803977034
• ISBN13: 9780803977037
• Release Date: March 1998
• Publisher: Sage Publications Ltd
• Length: 256 Pages
• Weight: 0.81 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"