The Challenger Sale: Taking Control of the Customer Conversation

by Matthew Dixon and Brent Adamson

Book Overview

The classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1591844355
• ISBN13: 9781591844358
• Release Date: November 2011
• Publisher: Portfolio
• Length: 240 Pages
• Weight: 0.98 lbs.
• Dimensions: 1.1" x 5.8" x 9.1"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher